May Manufacturing Appoints Josh Cowley as Chief Executive Officer

May Manufacturing, a leading U.S. producer of hot tubs and swim spas, is pleased to announce the appointment of Josh Cowley as Chief Executive Officer, effective immediately. The company produces Artesian Spas, Marquis® Spas, Nordic Hot Tubs®, TidalFit™ Swim Spas, and Tropic Seas™ Spas.

Cowley brings over two decades of leadership experience in sales, marketing, and commercial strategy, with a proven track record of driving growth, strengthening channel partnerships, and elevating customer experience. He most recently served as Chief Commercial Officer at Latham, The Pool Company, a leading global manufacturer of in-ground residential pools and accessories. Cowley previously held senior leadership roles at Stanley Black & Decker, and Newell Brands where he began his career. He holds a bachelor’s degree from the University of North Carolina at Chapel Hill.


The company’s board of directors conducted a comprehensive executive search, during which board member Bob Rowan served as interim CEO. Rowan will remain on the board following Cowley’s appointment. “We evaluated a number of highly qualified candidates throughout this process,” said Rowan. “Josh emerged as the clear choice. His strategic vision, industry experience, and passion for excellence make him uniquely suited to lead May Manufacturing into its next phase of growth.”


Cowley expressed enthusiasm for his new role. “I’m honored to join May Manufacturing,” he said. “I have a deep appreciation for the pool and spa industry, and I’m excited to lead a platform with such a rich brand heritage and commitment to dealer success. Our goal is to be the preferred partner in the industry for decades to come.”


Among Cowley’s top priorities is connecting directly with the company’s global dealer network to align on shared success. He will divide his time between May Manufacturing’s facilities in Las Vegas, Nevada and Grand Rapids, Michigan.

May Manufacturing extends its sincere gratitude to Bob Rowan for his leadership as interim CEO and looks forward to continued collaboration as he resumes his role on the board.

About May Manufacturing
May Manufacturing is a leading U.S. manufacturer of premium hot tubs and swim spas. Brands include Artesian Spas, Marquis® Spas, Nordic Hot Tubs®, TidalFit Swim Spas, and Tropic Seas Spas. With a deep commitment to innovation, craftsmanship, and dealer success, May Manufacturing’s brands have been serving the wellness and leisure market for decades.

Nick Clamp

I am the Editor-in-Chief at WhatSpa? Media Group and my job is to keep you informed about the very latest hot tubs on the UK market... the best job in the world! When I'm not being deluged with press releases and hot tub brochures I enjoy keeping fit and participating in endurance events including triathlons and distance running.

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