Superior Wellness Announces Appointment of Adam Clark as Global Sales Director
Superior Wellness is delighted to announce the appointment of Adam Clark as Global Sales Director for Hekla Saunas, Chill Tubs, Parts & Accessories, strengthening the company’s leadership team as it continues its ambitious global growth strategy.
Adam brings 14 years of wet leisure experience to the role, having previously served as General Manager at Golden Coast, where he also held senior leadership positions including Sales Manager and Sales Director. His extensive industry expertise and proven track record in driving sales performance across international markets make him a highly valuable addition to Superior Wellness group.
This appointment comes at an exciting time for the business, as Adam joined the team prior to the Piscina & Wellness in Barcelona, held from 17–20 November at Fira Barcelona. His presence at the show marked the beginning of his involvement in Superior Wellness’ global activities and customer engagement. This strategic investment reflects Superior Wellness’ continued commitment to growth in the sauna, ice bath, and parts and accessories sector.
Adam commented on his new role:
“I’m incredibly proud to be joining the Superior family. I have known Rob Carlin and Gareth Ward for many years and always watched their journey with admiration. To now be part of the family and able to contribute to our goal of being global leaders is an honour.”
Gareth Ward, Global Sales Director at Superior Wellness and Platinum Spas, welcomed Adam to the team, saying:
“We are thrilled to have Adam on board. His depth of experience, strategic mindset and strong relationships within the industry will be hugely valuable as we continue to expand our global presence. Adam’s passion and leadership make him a perfect fit for Superior Wellness, and we’re excited to see the impact he will bring.”
Adam’s appointment marks another milestone in the company’s commitment to strengthening its global sales division and delivering continued innovation and excellence across its product categories.
Nick Clamp






