Buy It Direct Group acquires Outdoor Living as part of its continued expansion

As the popularity for premium hot tubs and swim spas across the UK continues to spread, Buy it Direct Group, one of the largest online consumer goods retailers within the UK, has successfully acquired hot tub and swim spa specialist Outdoor Living, as part of its ongoing expansion strategy.

Outdoor Living is one of the UK’s most trusted retailers of both hot tubs and swim spas, as well as both saunas and gazebos, selling both Jacuzzi® as well as own-brand products based across two fantastic showrooms in Yorkshire. The business prides itself on its customer experience, with the Buy It Direct Group takeover will provide Outdoor Living with the ability to scale rapidly thanks to access to Buy it Direct’s nationwide infrastructure and expertise in eCommerce, supply chain and logistics.

Outdoor Living’s wealth of experience within the wet leisure sector makes the business a fantastic platform for future growth, with founder Paul Margerison set to lead and guide Outdoor Living forward alongside his team of 42 staff as it bands together with Buy It Direct Group.

Founded in Huddersfield in 1999 by CEO Nick Glynne, Buy It Direct Group is one of the UK’s largest online retailers, with a portfolio of well-known brands including Laptops Direct, Better Bathrooms, Appliances Direct, Servers Direct, Furniture123 and Drones Direct.

Buy It Direct Group employs 970 staff, operates over one million sq. ft. of warehousing and has demonstrated significant growth in recent years. The acquisition of the business strengthens Buy it Direct’s already existing lifestyle offering, and will provide Outdoor Living with the ability to scale upwards with the help of access to Buy it Direct’s large nationwide infrastructure, eCommerce expertise, supply chain and logistics.

Talking on the move, CEO Nick said: “Outdoor Living is another building block in our growing lifestyle offering. This is brilliant customer-focused hot tub & swim spa business, operating out of premium showrooms. Our focus is to scale the business together whilst building on strong supplier relationships and maintaining its strong reputation.”

Nick Glynne further commented: “Outdoor Living’s product range perfectly complements our existing brands and it is very easy to see how our infrastructure, combined with Paul’s ambition, expertise and knowledgeable team, will quickly unlock its full potential.”

“We are really impressed by Outdoor Living’s customer-focused approach which has seen it become one of the UK’s leading hot tub retailers. Our focus now is to scale the business together, building on its strong supplier relationships and maintaining its excellent reputation for customer service.”

Outdoor Living’s Paul Margerison has also spoken out on the acquisition, quoting: “Our dream for Outdoor Living is to be the biggest and the best business in this sector. This transaction will help us achieve that, enabling the company to expand further and fulfil its full potential. Being part of this dynamic group, with nationwide distribution infrastructure and exceptional online expertise, will help enable Outdoor Living to maximise on future opportunities in this growing market.”

Fellow Outdoor Living shareholder Kevin Newby also shared: “This transaction is great news for the business, its future and our brilliant team. Selling a business is definitely a rollercoaster, but we have got where we wanted to be, thanks to BCMS.”

Alex Clamp

I am the trade content writer for HTR News and I also manage the social media content for HTR News. I'm currently studying a Masters Degree in Occupational Psychology and in my spare time I love music production and DJing at nightclubs and live music scene events. I also enjoy keeping fit and I'm an avid sports fan.