Latest News

Superior Wellness is delighted to announce the appointment of Adam Clark as Global Sales Director for Hekla Saunas, Chill Tubs, Parts & Accessories, strengthening the company’s leadership team as it continues its ambitious global growth strategy. Adam brings 14 years of wet leisure experience to the role, having previously served as General Manager at Golden Coast, where he […]

Set to be the BIGGEST water leisure event ever staged in the UK, the 30th anniversary edition, SPATEX 2026 will bring spa, hot tub and wellness companies from around the world, together under one roof at the Coventry Building Society Arena, from Tuesday 3rd to Thursday 5th February. Check out some of the exhibitor names… […]

May Manufacturing, a leading U.S. producer of hot tubs and swim spas, is pleased to announce the appointment of Josh Cowley as Chief Executive Officer, effective immediately. The company produces Artesian Spas™, Marquis® Spas, Nordic Hot Tubs®, TidalFit™ Swim Spas, and Tropic Seas™ Spas. Cowley brings over two decades of leadership experience in sales, marketing, […]

Rob Carlin, Managing Director of Superior Wellness, has been ranked at number 36 on the E2E International 100 Track 2025, a list recognising the UK’s top-performing international businesses. The list, compiled in association with The Independent, spotlights leaders driving global growth and innovation. The E2E International 100, developed in partnership with Experian and Go Live […]

Fluidra has presented its strategic plan for the medium term with a focus to accelerate profitable, sustainable, and consistent growth by gaining market share plus strategic acquisitions. As part of its strategic plan for the medium term, Fluidra has revealed that it has achieved a good start to the year with Q1 2025 preliminary sales […]

Record donations for a swim education campaign to fund thousands of lessons and help prevent drowning are being celebrated by the Pool & Hot Tub Alliance. BioLab, Solenis, Periodic Products, and Teserra Outdoors are donating a total of $85,000 to help the Step Into Swim campaign gift grants to learn-to-swim providers and fund swim lessons […]