CEO appointment to build on success

Fluidra has announced the appointment of CEO Jaime Ramirez after the global leader in equipment and connected solutions in the pool and wellness sector reported sales of €527million from the first quarter of the year.

Jaime is taking over the CEO role from Bruce Brooks who will continue with the company as a Non-Executive Director to help provide a seamless transition and continue his support during the new phase of targeting new heights of excellence and expansion by the company, which has thanked him for his work and dedication that has been instrumental in ensuring success over the past six years.

With a proven track record and extensive experience in global consumer and industrial products, Jaime brings over 30 years of P&L responsibility and a wealth of leadership expertise to the CEO role. As part of his appointment, Fluidra has proclaimed that his strategic vision makes him the ideal leader to guide the company into its next phase of development.

He currently serves as a Board Director to multinational personal care corporation Kimberly-Clark and his impressive background includes serving as EVP & President of Stanley Black & Decker Inc.’s Global Tools & Storage Business, where he ran a business with more than $10 billion in revenue and led high-performing teams globally.

Fluidra believes his expertise in driving growth and profitability, business transformation, strong organizations and strategic acquisitions will be invaluable assets as the company seeks to capitalise on new opportunities and enhance shareholder value.

“I am honoured and excited to join Fluidra and look forward to working together with the Board of Directors and the company’s talented team to continue driving the business forward and delivering value to our customers, shareholders and communities,” revealed Jaime, pictured.

Under Bruce’s leadership as CEO, the company has achieved remarkable milestones, including the transformational merger between Zodiac and Fluidra, various acquisitions, navigating the challenges of the pandemic, leading the group through the sector’s normalisation and executing the Simplification Program to drive margins and become a more agile organization.

“I am deeply proud of what we have accomplished together and the strength of the business today,” divulged Bruce.

“I am delighted to pass the baton to Jaime, and continue to contribute to the company’s success as Non-Executive Director.”

Fluidra Executive Chairman Eloi Planes added: “I want to take this opportunity to express my deepest gratitude to Bruce. His leadership, guidance, and unwavering commitment have been instrumental in shaping our company’s success. Under his stewardship, we have laid a solid foundation upon which we will continue to build.

“Now that the sector has normalised, Fluidra will pivot to its next phase of development and expansion. I am confident that under Jaime Ramirez’ leadership, we will continue to thrive and strengthen our position as the global leader in the pool and wellness sector. The entire team looks forward to working closely with Jaime to drive success and achieve new heights of excellence.”