Dominic Moseley joins Darlly Europe

Leading hot tub and pool replacement cartridge filter specialist company Darlly Europe has expanded its Board of Directors with the appointment of Dominic Moseley to the role of Operations Director.

Dominic joins Telford-based Darlly Europe from his previous role with iconic hot tub brand Villroy & Boch, in which he achieved success as UK and Scandinavian Sales Manager. It has been reported that during his tenure with Villeroy & Boch, spanning almost six years, Dominic expanded the retailer network and increased UK sales by over 300 per cent.

“Dominic brings a wealth of industry experience to his new role and will be providing strategic leadership in the planning and implementation of quality based operations,” said Darlly Europe’s Gil Gingell, who founded Filters4Spas with Phil Mosely in 2009.

As part of the appointment announcement, it has been revealed that Dominic will be involved in the work to consolidate and build on Darlly Europe’s strong track record of partnership developments with its customers and will also be helping to support new collaborative initiatives.

“Having experienced and talented leaders within our business is essential for us to maintain our proven track record in the industry and grow our business,” explained Gil Gingell.

“Dominic’s appointment within our European management team, is key to our corporate expansion and will support the direction of our business strategy and development plans.

“We’re delighted to welcome him to the company and to joining the board.”

The appointment announcement follows on from Darlly Europe launching a new European distribution company Darlly Europe BV in Holland to remove supply administrative difficulties and long delays from the UK into the EU, post Brexit, and to now provide enhanced storage, transport and delivery capability to customers throughout Europe.

Whilst the order processing and customer helpline continues to operate in Telford, all pallet deliveries of hot tub and pool replacement cartridge filters will now be distributed throughout Europe from Eindhoven close to the Tilburg Train Depot.

“The Brexit deal had given UK logistics companies a week, from Christmas Eve to New Year’s Eve, to prepare for EU business,” explained Gil; “However, even after three months, it was apparent, tariffs, customs fees, both here and in the EU, the precise details necessary on Commercial Invoicing and the cross-border delays for transport as a result, that we had to quickly move our European business into the European Union itself.”

Since the transition of distribution services into Holland, Darlly Europe has also been forced to announce a shipping levy due to dramatically increased shipping costs, with escalating rates being attributed to Brexit, the COVID-19 pandemic, container shortages in Asia and South America, as well as blockage problems in the Suez Canal.

After issuing the shipping levy Darlly Europe highlighted that in 2019 the monthly cost of shipping four containers was around £8,000, but the cost this year during the summer had rocketed to £60,000.

Nick Clamp

I am the Editor-in-Chief at WhatSpa? Media Group and my job is to keep you informed about the very latest hot tubs on the UK market... the best job in the world! When I'm not being deluged with press releases and hot tub brochures I enjoy keeping fit and participating in endurance events including triathlons and distance running.