Gem of a launch

To celebrate their tenth anniversary midlands-based Sapphire Leisure are opening a brand new showroom at the end of March on Leamington Road, Ryton on Dunsmore, near Coventry.

The new flagship showroom will serve Warwick, Leamington Spa, Banbury, Coventry and surrounding villages.

When Company Directors, Keith Ruggles and Andy McBride established Sapphire Leisure in 2004, based at the Wyevale Garden Centre at Bicester, near to the famous Bicester Outlet Shopping Village, their aim was to provide high quality products, but importantly be able to supply an excellent level of customer support.

“We have been able to achieve our success by growing the company slowly, with a ‘hands on’ approach,” said Andy. “Every customer is important to us, and we ensure this carries through to our after sales service; whether it is servicing, chemicals or just advice.

“We currently sell four brands: Jacuzzi, Catalina, Dimension One and our own Olympic Spas. Jacuzzi have the structure to enable them to supply a huge volume of spas, and are our main hot tub supplier. We joined forces with the well-known household brand just over four years ago, and believe they are the best hot tubs money can buy. We as retailers are supported and are encouraged to seek out new opportunities to present the brand, Jacuzzi certainly don’t want to rest on their laurels, even after successive years of growth!

“To date we have had a very busy year exhibiting at Milton Keynes , we will also have a stand at the Blenheim Palace Flower show in Woodstock near Oxford in July 2014. National consumer shows and sponsorship continues to raise awareness of the brands position as the leading hydrotherapy solution in the UK. We have been supported with involvement in the RHS Flower Show at Blenheim Palace, enabling us to develop relationships with landscape gardeners and garden enthusiasts alike.

“We have embraced these new opportunities after increasing sales each year, we currently find ourselves up by 40 per cent already this year, and we still feel we can increase this further. We have grown rapidly with Jacuzzi and are now one of the top dealers in the country. This we feel is good solid progress over a short period of time and we would like to push this trend even further, as we grow stronger with our partners Jacuzzi. At the Jacuzzi annual Hot Tub Retailer awards, we achieved ‘The Dedication award’. This demonstrates that our dedicated support to our customers is recognised, and we are proud to receive our first award from Jacuzzi.

“So our aim now is to keep the high standards we have created and build on them. The new showroom shows our steady growth and the direction we wish to go in. We won’t stand still and want to improve every aspect of our business!”

Nick Clamp

I am the Editor-in-Chief at WhatSpa? Media Group and my job is to keep you informed about the very latest hot tubs on the UK market... the best job in the world! When I'm not being deluged with press releases and hot tub brochures I enjoy keeping fit and participating in endurance events including triathlons and distance running.