Heat is on for GOAT collaboration

Master Spas is turning up the heat on its successful collaboration with swimming icon Michael Phelps as part of the promotion for the newly-launched Michael Phelps Sweaty GOAT Saunas.

The Sweaty GOAT Saunas by Master Spas have been designed to provide a full-spectrum infrared therapy, with a 360-degree heating experience, and the new range provides the options of a two-person sauna, a three-person unit and a corner model. Features include chromotherapy lighting, wireless technology and a full touch-screen control panel.

Unlike traditional saunas that rely on hot air, infrared saunas induce a gentle heat that deeply penetrates the body, promoting improved blood circulation, toxin elimination, and muscular relaxation. As part of this heating mechanism, users can experience a multitude of therapeutic benefits, including stress relief, improved sleep, and enhanced overall well-being that Michael Phelps, pictured, is now including in his wellness lifestyle.

“Incorporating a sauna into my routine has been significant for me,” divulged Michael.

“I’m excited to be working with Master Spas to launch Sweaty GOAT Saunas, giving people more opportunities to see the benefits of saunas at home.”

The partnership between Michael and Master Spas commenced in 2010 with the launch of the Michael Phelps Signature Swim Spas, which include the 2024 WhatSwimSpa? Best Buy Award-winning Master Spas MP Momentum. The partnership grew with the introduction of the Michael Phelps hot tubs range, including the 2024 WhatSpa? Best Buy Award-winning Master Spas MP LSX 900; and this has been followed with the development of the Michael Phelps Chilly GOAT Cold Tubs that were launched in 2023 to meet the growing demand for cold water therapy products.

As part of the launch promotion, Master Spas has reported that the introduction of Sweaty GOAT Saunas aligns with a shift in the health and wellness market as people prioritise their mental and physical health.

“We are thrilled to introduce Sweaty GOAT Saunas, which reflects our mission of helping people live life better,” revealed Master Spas President Kevin Richards.

“With advanced features, premium materials, and a focus on wellness, our saunas provide a sanctuary for relaxation and rejuvenation in the comfort of your own home.”