Hot tips from marketing guru at SPATEX

Hot tub and swim spa dealers visiting SPATEX can gain an insight into how to boost their marketing strategies with professional guidance by Doric Marketing chief Dorian Davies during the wet leisure extravaganza.

As part of the bumper three-day Seminar programme in two dedicated arena areas, running from Tuesday, January 31, to Thursday, February 2, in the Ericsson Exhibition Hall of the Ricoh Arena, wet leisure marketing guru Dorian will be providing promotional advice as part of his ‘How to put together a marketing strategy and why you need one in the first place’ session on the second day of SPATEX.

Doric Marketing Dorian Davies PictureDuring the half-hour session on Wednesday, February 1, which is scheduled to run from 2pm to 2.30pm in Arena 2, Dorian, pictured, will be providing useful guidance and outlining the elements of planning and implementing a successful marketing strategy.

Key elements will be ‘Goal Setting’; ‘How to put a marketing strategy together’; ‘Identifying target consumers’; ‘Overview of different ways to reach target consumers’; and ‘Integrating different types of reach’. The Doric Marketing seminars will also highlight the ‘Importance of follow-up’; ‘Measuring results’, and ‘Analysing to hone strategy (i.e. rinse & repeat)’.

“As I have outlined previously, it’s important to have a strategy when it comes to implementing a marketing plan,” said Dorian.

“The wet leisure specialists who attended my seminar at last year’s SPATEX will now have a proven advantage over their competitors when it comes to marketing their showroom products and services.”

For further information about how Doric Marketing’s proven advanced methods can enhance business profitability and increase the power of your customer relationships speak with Dorian directly on 01672 841193 or email him at:

To book stand space for SPATEX contact the SPATEX team via email: or or telephone directly on: +44 (0) 1264 358558.