Golden Coast has launched the 2021 Wet Leisure Industry Survey and is inviting hot tub and pool specialist to share their insight into the challenges and achievements faced throughout the past year.
The Wet Leisure Industry Survey was created Golden Coast in association with BSPF, ISPE, SPATA, BISHTA and support from industry trade press. The family run company, which has launched the tubhub complete range of spa and hot tub accessories as an evolution of the well-known Essential range this year, is now seeking as much feedback as possible for the survey which is in its eleventh year.
Completed anonymously, the survey generally takes about ten minutes to complete and gathers opinions and feedback from businesses around the UK. Responses are collated into a detailed report that highlights trends and statistics to help companies make informed business decisions.
Within the 2020 Wet Leisure Survey results it was reported that hot tub sales in particular soared during the first year of the COVID-19 pandemic. The companies that took part in the survey saw a 30 percent sales increase in the market. The survey also revealed that only 16 percent of respondents expected business conditions to be extremely good in 2021, while 39 percent expected them to be good.
“The survey is an invaluable tool that companies can use to see how the sector is performing, and how this might impact their business next year,” explained Golden Coast Managing Director Jamie Adams.
“We encourage anyone working in wet leisure to get involved, and to share the survey as widely as possible. The more people that take part, the more information we gain, and this allows us to create a thorough report everyone can benefit from.
“The domestic market fared well in 2020 as customers invested heavily in pools and spas, given how much time they were spending at home. But it remains to be seen how sales compared in 2021.
“Stakeholders in the commercial sector may have seen a continuing rise in demand for products and services this year since some leisure centres, hotels and spas were revamping and updating their facilities in preparation for reopening. When government restrictions eased in early summer there was a boom in staycations, and we want to know how all of this affected the sector.
“Additionally, challenges regarding Brexit, logistics and supply may have impacted many businesses, so it will be helpful to see how they have coped with this, and what their plans are for the year ahead.”