Softub making a splash with Poseidon

Softub UK will be making a splash as one of the ‘new faces’ in the SPATEX exhibitor list as part of promotional activities for the distinctive range of hot tubs and a new Poseidon model.

The consistent WhatSpa? Best Buy Award-winning brand has gained a loyal following in the British market with its range of stylish and energy-efficient hot tubs and will be appearing at SPATEX for the first time when the Ricoh Arena opens its doors for the three days of the exhibition in Coventry, from Tuesday, January 30, to Thursday, February 1.

Current and prospective dealers will have the opportunity to check out the new Softub Poseidon on Stand F58. Visitors to the stand will immediately realise that the Poseidon shares the iconic look of its Softub siblings but features the new and improved Syntex material in graphite, ensuring that the latest addition provides a stylish option for dealers and their prospective customers.

As part of the official launch of the new model to the British trade, the York-based Softub UK team will focus on the fact that it introduces an enhanced user experience; which includes state-of-the-art design and technology. This, proclaims Softub UK, has now resulted in a superior hydromassage capability for Poseidon users, whilst at the same time continuing to be unrivalled in energy-efficiency for owners.

The traditional WhatSpa? Best Buy Award-winning six-seater Softub Resort 300, which has been bestowed with prestigious back-to-back Best Buy accolades in the £5,000 to £7,499 price category of the 2017 and 2016 editions of the consumer magazine, is the big brother of the range. This also includes the Legend and Sportster models. The Sportster 140 gained a WhatSpa? Best Buy Award in the 2015 edition.

As part of its Best Buy status, the Resort 300 has been proclaimed for its unique exchange pump that the WhatSpa? Verdict states is an ‘ingenious development that guarantees unrivalled energy-efficiency’.

Factors that have helped the Softub brand achieve success in the British market include the fact that all of the models are simple to install and have an extremely durable design with high-performing and lightweight materials; which ensures that they are very portable and user-friendly. The portable capability allows them to be installed in small spaces, on roof terraces or where there is difficult access to the home or garden without the need for costly alterations, equipment or cranes.

Current dealers are also promoting the bespoke rattan and hardwood surrounds and accessories that are available to compliment the Softub range. Owners can add storage and additional seating with the hardwood surrounds to give their installation even more visual impact.

To find out about more about the Softub range and opportunities of becoming a dealer visit the Softub UK Stand F58 during SPATEX or email