Learning Hub

Endless Pools advocate and swim spa hydrotherapy promoter Alistair Brownlee MBE had the unfamiliar role of coming second in a major event at the culmination of the 2016 Sports Personality of the Year presentation ceremony. Although double triathlon Olympic Gold winner Alistair is used to tough challenges imposed by competitions and preparation for events, he […]

Jacuzzi has been continuing the promotional activities for the official sponsorship of ten FIS Ski World Cup races with renewed promotion of its ‘best moment of the race’ marketing initiative in the French Alps. This weekend will be the turn of the ladies to sample to delights of Jacuzzi hydrotherapy after contesting the races in […]

SPATEX seminar organisers are helping hot tub and pool specialists to avoid getting in hot legal water by lining up a specialist lawyer to appear during the 21st anniversary edition of the wet leisure showcase. One of the highlights of the three-day SPATEX Seminar schedule is a talk by Simon O’Loughlin, a specialist International Personal […]

SPATEX seminar organisers have announced that a leading swimming ponds specialist will be tackling misconceptions and ignorance in and outside the wet leisure industry during the 21st anniversary edition of the exhibition. Tim Evans, founder and current member of the British Association of Natural Swimming Ponds, has been invited to give an introduction to swimming […]

Doric Marketing chief Dorian Davies is urging hot tub and swim spa dealers to turn up the heat on their marketing provision for existing and prospective customers to combat any negative consumer reaction to price increases. One of the key elements of Dorian’s marketing advice is to outline ‘Goal Setting’ before taking the plunge in […]

SPATEX organisers are taking advantage of the two-month countdown to the wet leisure showcase by declaring that they are targeting hot tub and swim spa specialists with a ‘Spas-R-Us’ tag for the 21st anniversary edition. With 22 hot tub market companies already signed and more poised in the wings, SPATEX is being proclaimed as being […]