Learning Hub

Guidance for current and prospective retailers on purchasing hot tub businesses is being made available by the Association of Pool & Spa Professionals during an ‘unmissable’ seminar at the International Pool Spa Patio Expo in Florida. The Association of Pool & Spa Professionals (APSP) has organised a special seminar entitled ‘Valuation & Purchase Strategies of […]

Wet leisure sales and marketing guru Dorian Davies has welcomed news that Hot Tub Cinema’s inaugural screening in Bristol was a sell-out success this week after tickets were snapped up in just a day. Over 100 people donned their bathing costumes on Wednesday night at the Paintworks Creative Space; before taking the plunge in 20 […]

It’s that time of year again and the HTR team is now working on the 2014 issue of WhatSpa?, the UK’s leading consumer hot tub magazine. This year’s issue will feature many of our regular favourite features, along with our latest 2014 coveted WhatSpa? Best Buy Awards. The advertising deadline for the 2014 issue is […]

Industry Guru Dorian Davies, Managing Director of Doric Marketing has launched a comprehensive ‘how to guide’ to steer wet leisure business owners through the mystique of modern marketing techniques. The Money Marketing Masterclass reveals a ten-step integrated marketing process that is tried and tested and has been successfully implemented by many of Doric Marketing‘s growing […]

Leading figures from the wet leisure industry have boosted their business profiles and health during fundraising events for good causes In recent years a host of wet leisure representatives have taken the plunge to stretch their physical endurances by entering charity bike rides, marathons and triathlons. This has not only helped them to remain fit […]

Marketing expert Dorian Davies of Doric Marketing investigates the latest technological trends that are set to revolutionise the way that shoppers behave in 2014 and beyond Savvy retailers are aware of how quickly technology is marching on and affecting the way that shoppers behave, but keeping up with the pace of change with their marketing […]