Covana cover promotion at SPATEX

Hot tub and swim spa product specialist Aqua Warehouse Group is making preparations to ensure its promotion and supply services for the Covana cover systems gain maximum lift off during the 21st edition of SPATEX.

The booming L.A Spas and Vita Spa distributor and exclusive supplier of the USA-manufactured End2End swim spa cover to the British market, has been showcasing its products at major exhibitions this year and will be aiming to make maximum impact for its Aqua Spa Supplies division during a successive appearance at SPATEX, running from Tuesday, January 31, to Thursday, February 2, in the Ericsson Exhibition Hall of the Ricoh Arena in Coventry.

Aqua Warehouse chief Richard Hart and his exhibition team, which has been promoting the new Vita Spa VL4 swim spa model and its xStream Force Jet Propulsion System in the final months of this year, are familiar faces at SPATEX and have enjoyed success in Coventry and the previous Brighton host location of the wet leisure extravaganza.

aqua-spa-supplies-covana-covers-pictureThey will be promoting a wide range of specialist hot tub and swim spa products products as well as the state-of-the-art Covana cover lift systems, pictured; including the fully-automated Covana Legend, which is suitable for swim spas with rectangular or rounded ends from 3.7m to 6.1m, and its hot tub cover counterparts.

Hot tub dealers with customers who require an advanced user-friendly cover with high insulation value, and peace of mind security also have the options of the Covana Evolution and Covana Oasis systems.

The Covana Evolution is compatible with square hot tubs that are 2.11m to 2.43m; rectangular models, 2.43m x 2.74m to 2.43m x 3.35m; as well as round models up to 2.42m in diameter. The Covana Oasis, meanwhile, is suitable for rectangular hot tub sizes from 2.11m to 2.36m.

Additional retractable shades and screens options are also available for dealers to promote to their customers to provide privacy and protection from the elements.

In the autumn Aqua Spa Supplies announced that it was servicing increased orders for the Covana product range with a new system to ensure orders can be taken and delivered much more efficiently with a dedicated ordering format similar to the one for hot tubs and swim spas.

“The Covana cover models we stock have their own dedicated ordering process like the systems we’ve already implemented for the hot tubs and swim spas from L.A Spa and Vita Spas,” explained Richard.

“Dealers who have already taken the plunge to promote Covana covers in their showrooms are now seeing positive results.”

Aqua Spa Supplies Warehouse Manager John Mabey has been helping to promote the flourishing Chelmsford-based company’s product lines and the addition of a new mezzanine floor that now accommodates even greater stock levels to meet the growing demand from the wet leisure trade.

Thanks to the extra capacity there is now additional storage space for the newly-launched Aqua Step range, including an option of a convenient storage unit within the steps, which is set to achieve the same popularity as the existing range of Aqua Lift options.

“These are very rugged steps that we’ve introduced with our own dedicated ‘Aqua’ branding and packaging,” said John.

“We’ve had strong British demand for all of our products this year and our European customer base is also growing. This is a reflection of the fact that dealers are now increasingly becoming aware of the importance of accessories in their showrooms, especially as part of a combined hot tub or swim spa sale.”

To make a booking for stand space for SPATEX 2017 contact the SPATEX team via email: or or telephone directly on: +44 (0) 1264 358558.